Red25 Consultancy



Ideation is a horrible word, but it is a real word.  It is the process of generating and developing new ideas.

This article is about some methods, which you might find useful when trying to come up with a killer product idea that sticks!


Value Pricing

“What is a cynic? A man who knows the price of everything and the value of nothing.”

  Oscar Wilde 

How do software companies determine the price of their products, and when should they do it ? This article describes some of the ways companies price products  but argues that value based pricing  may be the superior approach.


Red25 Consultancy Ltd

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